A NEW coal technology developer planning to export Latrobe Valley coal to China has taken its business model public, claiming it defies global uncertainty surrounding demand for Australia's coal exports.
Newtech Energy plans to construct a briquetting factory adjacent to the Yallourn Power Station to initially produce one million tonnes of export-grade product per annum.
The company has also argued its projected requirement of a 70-strong ongoing operational workforce is based on 'solid' modelling.
Newtech managing director Tony Huang, a former property developer, said after five years of research and development, and a test marketing phase during which 30,000 tonnes of product was exported to, and tested by, potential Asian customers, the company was ready to bring the public in on its business strategy.
Speaking to The Express at a community consultation meeting in Yallourn North on Tuesday, Mr Huang addressed scepticism surrounding the competitiveness of the Valley's brown coal in the international marketplace, including recent news China was considering a ban on imports of low quality thermal coal.
Mr Huang said Newtech's product was targeting completely separate markets to thermal coal.
While Newtech signed a $50 million contract with China's Zhejiang Shipping Company last year, giving that company a partnership stake in the company and the first rights to bid for the export shipping contract, the remaining balance for the project's $170 million price tag was not yet assured.
Gippsland Trades and Labour Council secretary John Parker said while the company's business model, targeted at niche markets, was promising, the project's financial situation remained the biggest question.
"(Poor finance has) stopped other new coal projects from getting off the ground here in the Valley before," Mr Parker said, referring to HRL's high profile struggle to attract finance for its "frozen" dual gas plant project. Senior mechanical engineer John McNaught, whose engineering consultancy firm GHD has been contracted to assist the company develop the project, said based on the proposed plant's layout and operations, the 24/7 facility would employ four teams of shift workers, plus day time administration staff, bringing the ongoing workforce to 70.
While a current coal supply memorandum of understanding with Yallourn Power Station has secured a three million tonne raw coal supply for the project's initial stages, further allocation would be needed to expand the project.
Environment Victoria's Victoria McKenzie-McHarg said the project was yet another attempt by the coal industry to "inject life into the dream of a brown coal future for the Valley".
"It's very difficult to see how a proposal to de-water coal in the Latrobe Valley, truck that product from the Valley to port, then ship it to China could possibly stack up economically against suppliers who are much better positioned geographically," Ms McKenzie-McHarg said.