Right now climate change is largely absent from the mainstream news coverage of the bushfires.
We need to show that everyday Australians from all walks of life understand that climate change is behind the fires and are demanding climate action from our political and business leaders.
We need to do it on social media, where people are likely to be talking about the bushfires with their networks, and in the traditional media where we can reach people outside our networks.
Voices that are most likely to be of interest to mainstream media:
Finally, it might sound obvious but 50 percent of the population are women and 20 percent speak a language other than English so if want to reach the biggest audience we need a diversity of voices.
The most important thing is to speak from the heart about why you care, what the impact is on you, and the need to take urgent climate action now. Different stories will resonate with different people so whether your story is about koalas or a destroyed local business it is worth telling.
A few key pointers:
When posting on social media, posts that include a compelling video or photo get more engagement. If you have any content that can complement your story, make sure you share it as part of your post.
Most Australians (~70%) support Australia taking stronger action on climate but most of these people understand very little about what is causing climate change (the problem) and what we need to do fix it (the solution). For example, people tend to nominate plastics pollution as a key problem and the need to recycle as a solution. Here are three implications of this, though there are many more: