We have big goals to achieve, and we knew that to achieve them we’d have to go the extra mile. That’s why we drastically changed the way we looked and sounded to increase our reach and our supporter base. What’s more, it’s working! Since launching our new logo and new-look website, we’ve more than doubled our number of supporters and increased traffic to our website by 1600 percent! More than 33,800 people visited the site between it’s launch in September 2009 and June 2010. And the numbers keep on growing.