When fires burnt through the wet forests of East Gippsland, we urgently needed to alert the public to the underlying cause of climate change.
Working with more than fifty bushfire survivors, we placed major media stories across 150 publications, including the Herald Sun, the Age, ABC Radio National, Channel 10’s The Project and 3AW.
We sourced some of the first drone footage of burnt areas and made social media films showcasing the stories of bushfire survivors, receiving 188,000 views overall. You can watch the films here >>
We published a full-page newspaper ad and brought a bushfire survivor to Melbourne to meet with ministers and MPs, appear on radio and give a press conference in front of Parliament house calling for serious action on climate change.
The work continues, with a 20-minute film to be released early in 2021.